GoVenture Marketing is an educational business simulation where you are the CEO or Vice-President of Marketing of a medium-large company.
Your objective is to build a successful business, as defined by factors such as revenue, profitability, market share, brand value, equity, and more. To build a successful business, you must manufacture and market a product line, while competing with other businesses managed by human and/or computer players.
The simulation plays in quarterly increments for up to five years. Each quarter, players must decide where to invest: manufacturing, product quality, innovation, sales promotion, brand advertising, or price discount advertising. Players set product prices, choose their business approach to ethics, and decide on whether to distribute into international markets. Market Research and Financial reports are available to aid analysis and decision making, and a virtual business advisor window provides helpful suggestions.
The market is dynamic, with each business affecting the overall results. Players must manage their own strategies while monitoring competitive positioning, actions, and other market forces that arise.
Online Subscription
GoVenture Marketing is an online program accessible from any Flash-enabled Internet browser. High-speed Internet access is not required. The simulation is licensed on a per-user, limited-time subscription basis.
Easy to Use with High Educational Value
The simulation is designed to be very easy to use: it is easy to set up, easy to start, and easy to play, yet deep in its strategy and learning value.
Simulation Time Advance
The simulation runs in quarterly increments for up to five years. Business decisions must be made at the beginning of each quarter. All decisions of all businesses for the quarter are processed at the same time, based on a schedule set by the Simulation Manager (usually the Instructor/Facilitator). For example, the Simulation Manager may choose to have decisions processed every Wednesday night, which means players must make and save their quarterly decisions prior to that time each week. Any schedule can be set to reduce or extend the duration of the simulation to span days, weeks, or months. Time can also be advanced manually at the click of a button, allowing for a competition to be played within hours or minutes.
Individuals and Teams
Players can be assigned to work individually or in teams. Each individual or team is assigned one business. Players in teams can login to the same business at any time and from different locations. All players have access to all decisions in their business, so they must work together. Business decisions can be changed any number of times, up until the decision deadline, as set by the Simulation Manager. Players on the same or different teams do not have to login at the same time to access their businesses. Players on the same team can also communicate asynchronously using the built-in Strategy Journal (similar to a blog).
Multiplayer Competition
Players can be assigned to work in their own markets, or compete in the same market. All businesses competing in the same market will affect the market conditions respectively and collectively.
Performance Evaluation and Scoring
Performance Evaluation and Scoring is built into the simulation and available at any time with the click of a button.
Quick and Easy to Set Up and Manage
For the Simulation Manager (instructor/trainer), GoVenture Marketing can be set up within minutes, and it will run automatically with no intervention required (unless desired). Every detail is accessible to the Simulation Manager from a single interface, accessible from any Internet-enabled computer. A special login is required to access these features.
Highly Customizable
A high degree of customization is available for the Simulation Manager:
Duration of the simulation: Any number of quarters up to 20 (5 years).
Multiple Simulations can be played and managed simultaneously.
Company Budgets for each quarter can be set.
Product Manufacturing Management can be turned OFF to simplify the simulation by always matching company product supply to market demand, or turned ON to require players to forecast expected sales and attempt to manufacture just enough product to match.
Product Expiration can be set to encourage players to minimize inventory levels.
Reseller Discount can be set to reduce or increase profit per unit sold.
Consumer Profiles can be set to create any type of market demographic/psychographic desired, including any combination of price/taste/health/packaging/brand-conscious consumers in each of the three territories.
Custom Events can be created and triggered at any time. Events can affect one or more businesses in terms of cash, market demand, costs, and more. Any type of event can be created, such as labor strikes, natural disasters, international incidents, trade disputes, and more.
Messages can be posted for players to see.
Scoring is built-in but can be disabled in favor of a customized scoring approach.
Individuals, Teams, and Competitions can be setup in any combination desired.
Simulation Time Advance can be set to any desired interval by identifying specific dates or using a manual approach. Once setup, the simulation runs automatically. Quarters can also be repeated if needed.
Businesses, Teams, and Players can be removed from a competition at any time.
Detailed reports on all aspects of the competition and company performance can be reviewed and printed at any time.
And more!
With over 100 activities, topics, and outcomes covered, GoVenture Marketing makes it quick and easy to deliver curriculum-matched outcomes in a way that is problem-based, cross-curriculum, thematic, and holistic.