Digital Marketing simulation
Simulation and video-based training experience for learning the fundamentals of digital marketing
About
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GoVenture Digital Marketing simulates an engaging narrative story that places you in the role of an inventor of a new product.
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Learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales and other metrics.
Unique Simulation
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Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.
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This is a super-fast and highly-effective way to learn how to apply digital marketing concepts.
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This unique learning experience helps you discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective.
Demo & Tutorial Video
Time Required
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Simulation with videos and quizzes requires 5 hours to complete (on average). Can be played over multiple sessions on any schedule.
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The entire experience can be played twice (or more) to reinforce concepts and improve performance (10 hours, average).
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Optional videos, book, and glossary provide additional learning, if you choose.
What's Included
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Simulation with videos and quizzes integrated directly into the experience.
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20 whiteboard-style videos of digital marketing fundamentals
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Digital Marketing Superhero Book (PDF)
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Glossary of 179 terms
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Fully automated performance assessment
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Global leaderboard to compare your performance to the best in the world (anonymous).
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Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.
Personal & Educational Use
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This program is available for personal learning and for use by instructors and trainers to enhance an existing course or curriculum.
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This program can replace some or all of your basic lectures and activities, or use it to add an experiential-learning activity to your curriculum.
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You can be up and running in minutes and everything is fully automated, requiring minimal time investment.
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The backstory — GoVenture founder and lead designer of this training program explains why we created this product and how we made it unique in this issue of our Simulation & Game Based Learning Newsletter
Assessment
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Assessment is fully automated and is scored based on quiz results from watching the videos and sales results from the simulation. This assures that learners are graded on both participation and performance.
Demonstration
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Below is a demonstration of how the training program looks and flows ...
Narrative Story
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The simulation uses a narrative (story) style where you are in the role of an inventor who is about to market and sell a new product — a hoverboard.
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Through this storytelling approach, you are guided by a virtual business coach, a content expert, and an advertising expert who help you build a digital marketing funnel— one module at a time.
Microlearning
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Using our microlearning methodology, each digital marketing module is introduced using a brief whiteboard-style video, followed by text-based review slides, followed by a multiple-choice quiz.
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The quiz results are integrated into the simulated sales results, inspiring you to remain engaged throughout the experience.
Marketing Funnel
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There are 19 modules and high-level concepts that follow the style above.
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As each module is introduced, it appears on the digital marketing funnel, one at a time, until the funnel is fully built out — as shown here.
The funnel activates while sales are being made.
Marketing & Sales
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As each module is added to the digital marketing funnel, weekly sales are generated of the new product, totaling over 52 simulated weeks (1 year of sales).
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Each module is then optimized to improve marketing efficiency.
Business & Marketing Metrics
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Monitor success with business and marketing metrics.
Performance Report
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Maximize your score in the Performance Report and compare performance to the best in the world on the Global Leaderboard.
Topics Covered
Modules and high-level concepts explained using whiteboard-style videos:
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Consumer Profiles
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Brand
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Content
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Website
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Shopping Online
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Revenue & Profit
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Metrics
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Social Media Organic
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Social Media Paid
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Search Organic
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Search Paid
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Messaging
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Events
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Community
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Landing Page
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Order Options
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Affiliate Marketing
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Optimization
Plus over 100 more topics — see full list below.
Design Note: The learning focuses on introductory concepts and high-level marketing strategy. The training does not have you design ads or do tactics that are specific to any particular social media platform or other online app. There are many other content resources that can be used to serve that purpose. This GoVenture program is intended to bring all the concepts together in a way that conventional learning resources cannot do effectively.
Digital Marketing Superhero Book
(PDF included)
Pricing & Buying
Topics Covered
1. Digital Marketing Overview:
Organic and Paid Traffic
Distinction between Organic and Paid Search Results
2. Search Engine Optimization (SEO):
Factors Influencing SEO
Dynamic Nature of SEO Techniques
Continuous Research for Best Practices
3. Paid Search:
Concept of Paid Search
Search Engine Marketing (SEM)
Bidding System
Targeting Options
4. Designing Ads:
Importance of Ad Design
Elements in Ads (Text, Graphics, Photos, Audio, Video)
Split Testing (A/B Testing) Strategy
5. Metrics & Analytics for Paid Advertising:
Common Metrics (Impressions, Ranking, Clicks, CTR, CTC, ROAS)
Impact on Key Metrics for Leads, Customers, and Online Shopping
6. Consumer Intent:
Understanding Consumer Intent
Targeting Individuals Demonstrating Intent
7. Messaging Overview:
Definition of Messaging
Messaging Channels (Email, Text, Direct Messages, App Notifications)
8. Email Marketing:
Basics of Email Marketing
Types of Messages
Email Marketing Apps
Designing Effective Messages
Split Testing Strategy
Building and Managing Email Contact Lists
Ethical Considerations (Privacy, Opt-in)
9. Metrics & Analytics for Messaging:
Common Metrics (Opens, Clicks, CTR, Shares, List Growth, Unsubscribes, Bounce Rate, Deliverability)
Impact on Key Metrics for Leads, Customers, and Online Shopping
10. Events in Digital Marketing:
Types of Digital Marketing Events (Webinars, Training, Challenges, Networking)
Purpose of Hosting Events
Building Brand Awareness
Gathering and Converting Leads
11. Metrics & Analytics for Events:
Common Metrics (Registrations, Participants, Engagement, Quality)
Impact on Key Metrics for Leads, Customers, and Online Shopping
12. Online Community Building:
Definition of an Online Community
Benefits for Digital Marketing
Steps in Building and Managing Communities
Importance of Metrics and Analytics
13. Metrics & Analytics for Online Communities:
Common Metrics (Members, Growth Rate, Churn Rate, Engagement Rate, Member-Contributed Content, Member Quality)
Impact on Key Metrics for Leads, Customers, and Online Shopping
14. Landing Pages:
Objectives of Landing Pages
Features and Design Considerations
Common Metrics (New Visitors, Repeat Visitors, Bounce Rate, Page Views, Session Duration, Traffic Sources)
15. Order Options in Online Shopping:
Average Order Value (AOV)
Order Bump, Upsell, Downsell, Cross-sell
16. Affiliate Marketing:
Definition of Affiliate Marketing
Components of an Affiliate Program
Metrics & Analytics for Monitoring Affiliate Performance
Impact on Key Metrics for Leads, Customers, and Online Shopping
Learning Outcomes
1. Digital Marketing Overview:
Understand digital marketing as a source of organic and paid traffic.
Distinguish between organic and paid search results.
2. Search Engine Optimization (SEO):
Recognize the factors influencing search engine optimization (SEO), including keywords, content, authority, and trust.
Acknowledge the dynamic nature of SEO techniques and the need for continuous research.
3. Paid Search:
Grasp the concept of paid search and its role in search engine marketing (SEM).
Comprehend the bidding system and how it impacts the ranking of paid search results.
Understand targeting options for paid advertising, including keywords and user profiles.
4. Designing Ads:
Recognize the significance of ad design in digital marketing.
Comprehend the variety of elements that can be included in ads (text, graphics, photos, audio, video).
Understand the strategy of split testing or A/B testing for optimizing ad performance.
5. Metrics & Analytics for Paid Advertising:
Identify and understand common metrics for measuring the effectiveness of paid advertising, including impressions, ranking, clicks, click-through rate (CTR), cost per click (CTC), and return on ad spend (ROAS).
Consider the impact of these metrics on key metrics for leads, customers, and online shopping.
6. Consumer Intent:
Understand the concept of consumer intent in the context of search engines.
Recognize the value of targeting individuals who demonstrate intent for marketing purposes.
7. Messaging Overview:
Define messaging in the context of digital marketing.
Recognize different messaging channels, including email, text messages, direct messages, and app notifications.
8. Email Marketing:
Grasp the basics of email marketing, including its purpose, types of messages, and email marketing apps.
Understand the importance of designing effective messages and the strategy of split testing for optimization.
Learn about building and managing email contact lists, including ethical considerations like privacy and opt-in.
9. Metrics & Analytics for Messaging:
Identify and understand common metrics for measuring the effectiveness of messaging, including opens, clicks, click-through rate (CTR), shares, contact list growth rate, unsubscribes, bounce rate, and deliverability.
Consider the impact of these metrics on key metrics for leads, customers, and online shopping.
10. Events in Digital Marketing:
Recognize the various types of events used in digital marketing, such as webinars, training, challenges, and networking events.
Understand the purpose of hosting events in building brand awareness, gathering leads, and converting them into customers.
11. Metrics & Analytics for Events:
Identify and understand common metrics for measuring the effectiveness of events, including registrations, participants, participant engagement, and participant quality.
Consider the impact of these metrics on key metrics for leads, customers, and online shopping.
12. Online Community Building:
Define an online community and understand its benefits for digital marketing.
Recognize the steps involved in building and managing an online community.
Understand the importance of metrics and analytics for monitoring community engagement.
13. Metrics & Analytics for Online Communities:
Identify and understand common metrics for measuring the effectiveness of online communities, including members, member growth rate, churn rate, engagement rate, member-contributed content, and member quality.
Consider the impact of these metrics on key metrics for leads, customers, and online shopping.
14. Landing Pages:
Understand the objectives of a landing page in digital marketing.
Recognize the features of landing pages and their design considerations.
Identify and understand common metrics for measuring the effectiveness of landing pages.
15. Order Options in Online Shopping:
Define and understand the concept of average order value (AOV).
Recognize the order options to increase AOV, including order bump, upsell, downsell, and cross-sell.
16. Affiliate Marketing:
Define affiliate marketing and understand its role in increasing leads and sales.
Understand the components of an affiliate program, including commission, content, and affiliate links.
Recognize the metrics and analytics for monitoring affiliate performance.
17, Metrics & Analytics for Affiliate Marketing:
Identify and understand common metrics for measuring the effectiveness of affiliate marketing, including the number of affiliates, revenue from affiliates, affiliate commission, and refund/chargeback rate.
Consider the impact of these metrics on key metrics for leads, customers, and online shopping.