Teaching International Business & International Marketing with GoVenture Simulations

GoVenture International Business simulations are perfect for allowing students to directly experience international business and international marketing.

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GoVenture engages students in a personal way by having them run their own businesses while making strategic management decisions. This approach is much more effective than basic exercises and case studies that have students read about third-party businesses.

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There are two GoVenture simulations that can be used for teaching international business and marketing — see below — with several relevant concepts addressed:

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✅ Market Demand

✅ Product Differentiation

✅ Multiple Territories (regional, domestic, international)

✅ Consumer Groups

✅ Consumer Psychographics 

✅ Consumer Behavior variability by territory

✅ Multiple Currencies and Currency Fluctuation

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