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Teaching Marketing and Consumer Behavior with GoVenture Marketing Simulations

GoVenture Marketing simulations are perfect for allowing students to directly experience the various aspects of sales, marketing, and consumer behavior.

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GoVenture engages students in a personal way by having them run their own businesses while making sales and marketing decisions. This approach is much more effective than basic exercises and case studies that have students read about third-party businesses.

 

There are three GoVenture simulations that address specific aspects of sales, marketing, and consumer behavior and a fourth simulation that is focused exclusively on digital marketing.

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Board Games for Business

​Educational tabletop games for Business, Entrepreneurship, Accounting, and Personal Finance.

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CEO Business Simulation Game

The most customizable and versatile business simulation in the world. Management-level strategy simulation ideal for marketing, strategy, finance, accounting, MBA, and corporate training. Individual, team, and head-to-head competition options. Fully Accessible ADA 508 compliant.

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See list of marketing features below

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Digital Marketing Simulation

A realistic simulation and video-based training experience for learning the fundamentals of digital marketing and the strategy of how to build an effective digital marketing funnel.

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See list of marketing features below

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Entrepreneur Business Game & Curriculum

The most realistic small business startup and operations simulation in the world. Start with a lemonade stand, level up to a kiosk, food truck, and full business — restaurant, cafe, retail, gym, hotel, automotive repair, hair salon, vet clinic, dental clinic, and more. Ideal for players of all ages and levels. â€‹

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See list of marketing features below

Full Business Curriculum — click here

GoVenture DIGITAL MARKETING

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  • A realistic simulation and video-based training experience for learning the fundamentals of digital marketing and the strategy of how to build an effective digital marketing funnel.
     

  • Unlike the other GoVenture business simulations described above, this program is exclusively focused on teaching digital marketing and is a narrative (story) based experience, rather than a more open-ended business simulation.

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  • Marketing courses that cover conventional marketing concepts and digital marketing in depth may want to consider using more than one GoVenture program.

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GoVenture ENTREPRENEUR

 

  • A highly realistic small business simulation where players start, manage, and promote a small business that starts tiny and progressively grows over time. All 4 Ps are covered — Product, Price, Place, and Promotion.
     

  • Sales and marketing activities include reviewing consumer profiles and psychographics, targeting consumer groups, setting product prices and quality, identifying messaging, choosing advertising options, and investing in customer service, sales, and other programs.
     

  • Players monitor brand equity, review customer feedback, customer satisfaction, market research reports, and more.

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VIDEO — Marketing Features in GoVenture ENTREPRENEUR

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GoVenture CEO

 

  • This simulation offers a high-level strategy experience where students compete against each other in the same marketplace to win the same customers. Unlike GoVenture ENTREPRENEUR, this simulation is more focused on high-level decisions with less time spent on running the business.
     

  • Sales and marketing activities include reviewing consumer profiles and psychographics, targeting consumer groups, setting product prices and features, and choosing advertising media.
     

  • Sell into multiple local, regional, or international territories with differing market demand, consumer profiles, and foreign currency and exchange rates. 

 

  • Players monitor brand equity, loyalty, and awareness, advertising effectiveness, market research reports, and more.
     

 

GoVenture WORLD

 

  • A global business simulation where players collaborate to create manufacturing and retail businesses and set up supply chains in various countries around the world.
     

  • Sales and marketing activities include reaching out to other players to make buy and sell offers, auto-generation of purchase orders and invoices, investing in business upgrades, and more. Players conduct direct email campaigns, bid on advertising spots, and design banner ads to influence the behavior of human players.
     

  • Players monitor brand equity, loyalty, and awareness, competitiveness, market research reports, and more.

We can help you choose the best GoVenture program for your needs —  contact us

ENTREPRENEUR Business Simulation Game

CEO Business Simulation Game

WORLD Business Simulation Game
LEADER Simulation Game

LIFE & MONEY Personal Financial Literacy

PERSONAL FINLIT Simulation Game

PERSONAL FINANCE Card Game

JOB INTERVIEW Simulation Game

TYPING & KEYBOARDING Game

HEALTH & WELLNESS Gamified Ebook

ENTREPRENEUR Board Game

ENTREPRENEUR Card Game

BUDDING ENTREPRENEUR Storybook

EDUCATION IdeaBook

GoTeacher Newsletter

Business, Entrepreneurship, Startup Marketing and Consumer Behavior

Strategy or Capstone

Accounting and Finance

Small Business Management and Operations Big Business Management and Operations International Business

Human Resources

Ethics

Leadership and Team Building

Customer Empathy

Supply Chain Management

Organizational Behavior

Business Information Systems

Virtual Internships

Business Communication and Writing Personal Financial Literacy

Investing, Stocks, Bonds, more

Career Prep

Business Communication and Writing

Job Interview

Typing and Keyboarding

Economics and Math

Health and Wellness

STEM

Case Study Learning

Recruiting Events

Group Events

Custom-Designed Experiences

Accessible / Disabilities

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