Teaching Marketing and Consumer Behavior with GoVenture Marketing Simulations
GoVenture Marketing simulations are perfect for allowing students to directly experience the various aspects of sales, marketing, and consumer behavior.
GoVenture engages students in a personal way by having them run their own businesses while making sales and marketing decisions. This approach is much more effective than basic exercises and case studies that have students read about third-party businesses.
There are three GoVenture simulations that address specific aspects of sales, marketing, and consumer behavior:
Start with a lemonade stand, level up to a kiosk, food truck, and full business then build a regional franchise from the ground up. Enhanced with microlearning videos and quizzes. Ideal for players of all ages and levels.
Management-level strategy simulation ideal for marketing, finance, accounting, MBA, and corporate training. Individual, team, and head-to-head competition options.
Build a global business empire by collaborating and competing with other virtual entrepreneurs around the world.
A highly realistic small business simulation where players start, manage, and promote a small business that starts tiny and progressively grows over time. All 4 Ps are covered — Product, Price, Place, and Promotion.
Sales and marketing activities include reviewing consumer profiles and psychographics, targeting consumer groups, setting product prices and quality, identifying messaging, choosing advertising options, and investing in customer service, sales, and other programs.
Players monitor brand equity, review customer feedback, customer satisfaction, market research reports, and more.
VIDEO — Marketing Features in GoVenture ENTREPRENEUR
This simulation offers a high-level strategy experience where students compete against each other in the same marketplace to win the same customers. Unlike GoVenture ENTREPRENEUR, this simulation is more focused on high-level decisions with less time spent on running the business.
Sales and marketing activities include reviewing consumer profiles and psychographics, targeting consumer groups, setting product prices and features, and choosing advertising media.
Sell into multiple local, regional, or international territories with differing market demand, consumer profiles, and foreign currency and exchange rates.
Players monitor brand equity, loyalty, and awareness, advertising effectiveness, market research reports, and more.
A global business simulation where players collaborate to create manufacturing and retail businesses and set up supply chains in various countries around the world.
Sales and marketing activities include reaching out to other players to make buy and sell offers, auto-generation of purchase orders and invoices, investing in business upgrades, and more. Players conduct direct email campaigns, bid on advertising spots, and design banner ads to influence the behavior of human players.
Players monitor brand equity, loyalty, and awareness, competitiveness, market research reports, and more.