Sports & Entertainment Management
Simulation-based training experience for learning & teaching sports & entertainment management and marketing
Fully accessible for people with disabilities (WCAG 2.1 AA)
About
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The GoVenture Sports & Entertainment Management simulation offers an exciting way to teach and learn the business of live events.
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In this simulation, you'll take on the role of President & General Manager of a new professional sports organization. You'll learn and practice making the same types of decisions real managers make.
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Your goal is to build a successful and profitable organization over a 15-event season.​
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AVAILABLE SEPTEMBER 2026
​​​​​Demo & Tutorial Video
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​What's Included
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Simulation — Includes 9 options: Basketball, Football, Baseball, Soccer, Hockey, Cricket, Boxing, Mixed Martial Arts, Wrestling. Estimated playtime is 2 hours. Replaying multiple times is recommended.
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Sports & Entertainment Management Book (PDF).
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Glossary of over 130 terms.
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Student Experience Reflection Activity.
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Fully automated Performance Assessment.
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Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.
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Personal & Educational Use
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This program is available for personal learning and for use by instructors and trainers to enhance an existing course or curriculum.
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You can be up and running in minutes and everything is fully automated, requiring minimal time investment.​
Topics Covered in the Book
​​1. Introduction
2. The Sports & Entertainment Industry
3. Finance
4. Planning and Leadership
5. Venue and Event Operations
6. Personnel Management
7. Marketing and Promotion
8. Sponsorship
9. Ticketing
10. Merchandising
11. Concessions
12. Entertainment
13. Performance Management
14. Ethics and Social Responsibility
15. The Future
16. Glossary​
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Pricing & Buying​
Education Version
The Sports & Entertainment simulation is included at no extra cost with GoVenture Entrepreneur Advanced and GoVenture Digital Marketing.
If your focus is on business fundamentals, choose Entrepreneur Advanced
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If your focus is on marketing, choose Digital Marketing
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